How Long Should a Tube of Deodorant Last?
When customers purchase a deodorant—especially in eco-friendly, custom-designed paper tubes—they often ask: “How long will this last me?” It’s a valid and practical question. Whether you're a personal care brand launching a new line or an end-user seeking a sustainable switch, understanding the longevity of a deodorant tube helps shape expectations and builds brand trust.
Factors That Affect How Long a Deodorant Tube Lasts
The lifespan of a deodorant tube depends on several factors:
- Size of the Tube: Standard deodorant tubes come in sizes like 0.5oz, 1oz, 2oz, or even 2.5oz. Naturally, the bigger the tube, the longer it lasts.
- Usage Frequency: Daily application? Twice a day? The more frequently it’s used, the quicker it runs out.
- Amount Used Per Application: Some people apply a thin swipe; others layer it on generously.
- Product Type: Solid deodorants typically last longer than roll-ons or creams.
- Temperature & Storage: Warmer environments can cause product melting or faster wear, especially for natural, oil-based formulas.
On average, a 2oz push-up paper tube of deodorant can last anywhere between 6 to 10 weeks with daily use.
Comparing Packaging: Plastic vs. Paper Tubes
In recent years, more brands have moved toward eco-friendly paper deodorant packaging—especially push-up or twist-up paper tubes. These tubes offer a sustainable alternative to single-use plastics, aligning with zero-waste goals and green consumer preferences.
- Paper tubes are recyclable, biodegradable, and customizable for branding.
- Push-up paper tubes are often preferred for solid deodorants because they’re easy to use and reduce environmental impact.
- Their lightweight design also lowers shipping costs, a plus for online sellers.
Why Longevity Matters for Brands
From a brand perspective, longevity impacts customer satisfaction. If your product runs out too fast, customers may hesitate to repurchase. However, if your deodorant lasts a solid 6–10 weeks, that’s a key selling point.
By pairing your high-quality formula with functional, durable paper deodorant tubes, you add value and strengthen your brand’s sustainable message.
Educating Customers
Make it easy for your customers. On your website or packaging, include estimated usage durations:
- 0.5oz: 2–3 weeks
- 1.0oz: 4–5 weeks
- 2.0oz: 6–10 weeks
- 2.5oz: Up to 12 weeks
This sets clear expectations and builds trust.
Final Thoughts
So how long should a tube of deodorant last? With the right formulation, packaging, and usage habits, a deodorant tube—especially one in a sustainable push-up paper tube—can serve your customer well for weeks or even months.
At WeJoy Packaging, we specialize in high-quality custom deodorant tubes made with eco-conscious materials. Whether you're a new indie brand or a growing skincare company, we help you design packaging that protects your product and the planet.
